SINGAPORE:  Marina Bay Sands’ US$1 billion reinvestment programme – its most ambitious to date since opening in 2010 – reached a critical milestone this week with the completion of over 850 hotel rooms that are setting the tone for a new era of luxury hospitality.

The rooms – located in Towers 1 and 2 of the iconic hotel – represent the first wave of exquisitely designed luxury accommodation that draws inspiration from Singapore’s multicultural environment.

The newly configured rooms and suites, which convey a sense of space amid intricate details, offer a preview of the multi-year transformation that had its roots in late 2021, when the integrated resort started to reimagine the future of luxury hospitality and travel.

Paul TownMarina Bay Sands’ Chief Operating Officer, said, “This extensive design transformation of our iconic Hotel is a leap forward in our commitment to set new benchmarks for ourselves and the industry. And the transformation doesn’t just stop at our new rooms, as this is only the beginning. Over the next few years, guests will witness luxury at every corner of our property. From the arrival experience at the Lobby to new concepts on Sands SkyPark, every guest touchpoint is being reviewed and transformed, at a scale unprecedented in our 13 years of operations. We are very excited about what lies ahead as we transform to meet the evolving and elevated expectations of our guests.”

Currently, over 850 rooms have been completed, nearly two-thirds of the 1,282 rooms that will result from the renovation at Towers 1 and 2. The next phase of renovation will focus on the ultra-luxe suites. All in, the hotel renewal will see more suites being created at Marina Bay Sands within these two towers – from 137 previously to around 422 – to cater to rising demand for luxury travel.

With the transformation in Towers 1 and 2 expected to be completed by end 2023, the renewal will continue into Tower 3, the Hotel Lobby and Sands SkyPark, details of which will be announced at a later date. The integrated resort’s suite of world-class experiences will also encompass a revamped Executive Club lounge, new premium fine dining options, and health and wellness offerings. These new signature experiences will set a fresh benchmark for the landmark, ensuring it remains a prominent destination synonymous with the epitome of Asian hospitality.

The completion of the current phase of transformation comes on the back of strong earnings in the first quarter of 2023. Marina Bay Sands saw net revenues more than double to US$848 million for the period ending 31 March 2023, with room revenue hitting US$97 million – an approximately 155% increase from the same period in 2022. Hotel occupancy reached 97.6 per cent, with Average Daily Rate (ADR) at US$594. Mass gaming revenue reached an all-time property record US$549 million, up from US$275 million a year ago, while The Shoppes saw revenues of US$53 million, with tenant sales per square foot reaching US$2,809.-bnn/PRNewswire