KOTA KINABALU:Sabah will welcome international beauty titleholder The Miss Globe 2025, Chayathanus Saradatta, as part of the HyperLive Influencer Tour in Sabah 2026, taking place from Feb 11 to 13.
Chayathanus is scheduled to arrive at Kota Kinabalu International Airport (KKIA) at 6.25pm today, followed by an official welcome dinner at The Crab House at 8pm. Members of the media have been invited to attend the dinner to meet and interview the reigning titleholder.
Her visit reflects a strong personal interest in experiencing Sabah’s diverse culture, vibrant communities and renowned hospitality, while leveraging her international platform to promote tourism and positive social impact.
According to the organisers, Chayathanus was inspired to include Sabah in her Asia tour after hearing glowing accounts of the state’s people, cuisine and natural beauty from fellow international titleholders and influencers, including The Miss Globe 2024 Diana Moreno, who visited Sabah last year during the HyperLive Influencer Festival & Awards 2025.
During her three-day visit, Chayathanus is scheduled to experience Sabah’s iconic sunsets, coastal lifestyle and scenic attractions. She will also visit cultural villages and selected tourism landmarks to learn more about the state’s traditions and heritage.
In addition, she is set to engage with local non-governmental organisations (NGOs) and community partners supporting underprivileged groups, where she will spend time with children and families, sharing messages of hope, confidence and positivity.
The international beauty queen will also savour Sabah’s celebrated local cuisine, interact with Sabahans and gain insights into daily life in the state. As part of her cultural engagements, she is expected to don traditional Sabah attire.
Through social media storytelling, photography and video content, Chayathanus will showcase Sabah as a destination known for its warmth, cultural diversity and meaningful human connections to her global audience.
HyperLive Entertainment said its previous collaborations with global influencers have generated significant tourism visibility and community impact for Sabah. Last year’s visit by The Miss Globe 2024 Diana Moreno reportedly garnered strong social media engagement, extensive media coverage and positive international attention.
Chief Executive Officer of HyperLive Entertainment and Franchise Owner of The Miss Globe Malaysia, Dr Sean Wong, said bringing global influencers with genuine interest in Sabah allows the state’s beauty, culture and values to be shared with the world.
“It is truly an honour to welcome the reigning The Miss Globe 2025 Chayathanus Saradatta to Sabah. By bringing global influencers with genuine interest and heart, we are able to share Sabah’s beauty, culture and values with the world — not just as a destination, but as a place that inspires connection and positive change,” he said.
The HyperLive Influencer Tour in Sabah 2026 is organised by HyperLive Entertainment and Sunstrong Entertainment, with support from DH Life Champions, Belive Studios, Umi AI and The Crab House. The initiative aims to promote tourism through authentic storytelling, encourage cultural exchange and community engagement, and highlight Sabah’s people, heritage and natural beauty while creating lasting positive social narratives.-BNN
