KUALA LUMPUR: GAC is delighted to announce its role as an Official Pre-Season Tour Partner of Chelsea Football Club in Hong Kong and Malaysia. As part of this collaboration, GAC will support the club’s Men’s First Team throughout both tour destinations.
Renowned as one of the most successful Premier League clubs of the 21st century, Chelsea FC commands a passionate global following. This pre-season tour marks the club’s return to the Asia-Pacific region, with the Men’s First Team scheduled to feature in high-profile fixtures across Australia, Hong Kong (China), Indonesia, and Malaysia. Chelsea FC will face Italian giants Juventus at Hong Kong’s Kai Tak Stadium on 5 August, followed by a match against Malaysian champions Johor Darul Ta’zim at Sultan Ibrahim Stadium in Johor Bahru on 9 August. These fixtures present a fantastic platform for GAC and Chelsea FC to connect with football enthusiasts across the region.
A Fortune Global 500 company, GAC has been actively expanding its international presence in recent years. Its collaborations with prominent football clubs such as Sydney FC (Australia), Deportivo Toluca (Mexico), Flamengo (Brazil), and Millonarios (Colombia) have further elevated its global brand influence.
This partnership is supported by GAC’s growing footprint in Hong Kong and Malaysia. In Hong Kong, GAC ranked number one in the private electric vehicle market as of April 2026, with its market share exceeding 10% in the first half of the year — a testament to its leadership in the city’s new energy vehicle sector. Meanwhile, the locally assembled GS3 EMZOOM and EMKOO models, produced through CKD (completely knocked down) operations in Malaysia, continue to enjoy strong recognition among local consumers.
GAC emphasises that the speed, passion, and team spirit exemplified in football closely mirror its own values of driving excellence and exceeding customer expectations. Partnering with a world-class club like Chelsea FC allows GAC to strengthen its brand presence across the Asia-Pacific region and beyond, showcasing its commitment to innovation, quality, and smarter mobility solutions.
Looking ahead, GAC remains committed to expanding its global footprint through innovation and collaboration, dedicated to delivering greener, smarter, and more sustainable mobility solutions for customers worldwide.-pr/BNN
