KOTA KINABALU: The Sustainable Wholistic Wellness International Conference & Expo (SWWICE) 2025 is set to take place in both Sabah, Malaysia, and Germany, bringing together global experts, wellness practitioners, and sustainability advocates. This highly anticipated event aims to explore holistic approaches to wellness tourism, with a strong emphasis on sustainability, cultural traditions, and innovative health and wellness solutions.
SWWICE 2025 will operate under the theme “Sustainable Wholistic Wellness Tourism” and will feature distinguished speakers, panel discussions, interactive masterclasses, and workshops. An expo will also showcase wellness products, sustainable solutions, and wholistic health practices. Participants will have a unique opportunity to engage with thought leaders and industry experts, gaining insights, inspiration, and skills to foster guest-centric approaches and sustainable tourism practices.
The official launch of SWWICE 2025 took place on 18 March 2025, at the Sabah International Convention Centre (SICC), during a press conference and memorandum of understanding (MOU) presentation ceremony. This event unveiled several key initiatives, including partnerships with the Malaysians Practitioners Hypnotherapy Association (MPHA) and Befrienders Sabah, along with a donation drive aimed at empowering rural and urban communities, led by President Georgina Jinawat. Other initiatives include an Ortho Care Mattress collaboration and partnerships for the Wellness & Lifestyle Expo with SWWICE, the Smart Lifestyle Expo, and 22 Cycle.
The launch featured a symbolic gesture—a flag-tying ceremony representing the 10 Pillars of Wholistic Wellness, reinforcing the integration and interdependence of these pillars in achieving sustainable wellness. Distinguished guests and strategic partners participated in this significant occasion, including representatives from Ortho Care Mattress, 22 Cycle, Matrade, HRDCorp, the Indonesian Consulate General’s Office, Majlis Tindakan Pengguna Negara (Sabah Branch), Sabah Tourism Board, Sabah Convention Bureau, FSI, SHINE GoGlobal, SCCCWE, CMC Management Solutions, Soroptimist International, CISW Holding Group, the Malaysian Professional Hypnotherapist Association, Befrienders Sabah, and Synergist Physiotherapy.
Organising Chairperson Cleopatra Lajawai expressed her excitement for the event, stating, “SWWICE 2025 is a dynamic global platform where local and international communities come together to exchange knowledge, share diverse practices, and explore sustainable wholistic wellness solutions. Guided by experts across the 10 Pillars of Wholistic Wellness, this event empowers individuals and businesses to drive meaningful, sustainable change towards a healthier future. We welcome participants from all backgrounds who seek holistic solutions in well-being, culture, and sustainability to join us. We particularly encourage management teams, product and service developers, and wellness practitioners to engage in our conferences in both Germany and Sabah, as this is a unique opportunity to network and collaborate with experts across all 10 Pillars to shape the future of sustainable wellness together.”
SWWICE 2025 will feature a three-part event in Sabah, commencing with the conference at Magellan Sutera Harbour from 24 to 26 June. This will be followed by the Wellness & Lifestyle Expo at SICC from 27 to 29 June and will conclude with a retreat from 1 to 3 July. Products and services aligned with wellness themes are invited to participate in the expo. The conference will kick off with presentations from keynote speakers, panel discussions, and masterclasses focusing on Sustainable Wholistic Wellness Tourism within the 10 Wholistic Wellness Pillars.
The Wellness & Lifestyle Expo will provide a vibrant platform for businesses and organisations to exhibit wellness-driven products and services. Offerings may include consultations for mental and emotional well-being, relationship coaching, holistic therapy programmes, fitness equipment, health and wellness products, nutritious food and beverages, and eco-friendly solutions. The expo at SICC will take place from 27 to 29 June, creating opportunities for businesses aligned with the wellness and lifestyle theme to showcase their offerings to a broad audience passionate about well-being.
The event will culminate in a transformative retreat from 1 to 3 July, allowing attendees to relax, rejuvenate, and reconnect with nature. This immersive experience will include sessions such as Fragrant Qi-Gong for cellular rejuvenation, Qi-Mag Empowerment Rainbow Meditation, mindfulness workshops, and healthy feasts featuring local cuisine and wellness programmes. Those seeking a restorative experience in Sabah are encouraged to join this specially curated retreat.
Datuk Seri Panglima Christina Liew, Minister of Tourism, Culture, and Environment in Sabah, emphasized the importance of hosting SWWICE in the region. “Sabah’s rich biodiversity and cultural heritage provide an ideal backdrop for an international wellness conference. SWWICE 2025 aligns with our vision of promoting sustainable tourism and well-being, and we eagerly anticipate welcoming attendees from around the world.”
Liew also highlighted Sabah’s potential as a destination for medical tourism, noting its world-class healthcare facilities and skilled professionals against a backdrop of serene natural landscapes. This positions Sabah as an attractive location for comprehensive recovery and healing experiences.
SWWICE 2025 invites wellness enthusiasts, sustainability advocates, researchers, healthcare professionals, and business leaders to participate in this transformative event. Whether you seek to deepen your understanding of wholistic wellness, discover sustainable products and services, or network with global industry leaders, this conference and expo offers unparalleled opportunities.
In addition to the event in Sabah, SWWICE 2025 will take place in Munich, Germany, from 10 to 11 May 2025, followed by a Wellness Day trip to Bad Hindelang on 12 May 2025. This edition will focus on Sustainable Wholistic Wellness in the Workplace, advocating for the application of the 10 Wholistic Wellness Pillars to foster healthier, more balanced work environments. It aims to empower companies with strategies to enhance the mental, emotional, physical, and spiritual well-being of employees, thereby cultivating a more productive and engaged workforce.
Renowned speakers, including medical and traditional health practitioners, researchers, thought leaders, and wellness entrepreneurs and experts, will present insights on cutting-edge trends and traditional wisdom to achieve Sustainable Wholistic Wellness.
The SWWICE initiative was founded by passionate advocates, Dr. Jes TY Lim and Mrs. Cleopatra Lajawai, and is dedicated to promoting integrative, holistic, and sustainable approaches to health, wellness, and well-being across various aspects of life, including workplaces and tourism.
Interactive sessions at SWWICE 2025 in Sabah will feature masterclasses, panel discussions, Q&A sessions, and live demonstrations exploring topics relevant to the 10 Wholistic Wellness Pillars. These topics include soul journeys, mental and emotional transformation, AI-driven health innovations, and sustainable living environments.
In Germany, sessions will similarly cover the 10 pillars, focusing on themes such as leading with empathy, body mobility techniques, the power of colour in work settings, and nutrition for enhanced performance.
Delegates will have the opportunity to experience the unique cultural and wellness offerings of both Sabah and Germany, reflecting SWWICE’s commitment to bridging Eastern and Western approaches to Sustainable Wholistic Wellness.
The event will feature an extensive exhibition of wellness products, services, and technologies, offering attendees access to the latest innovations in the field. Networking opportunities will abound, allowing participants to connect with global wellness advocates, industry leaders, and like-minded individuals committed to fostering a healthier, more balanced world.
SWWICE 2025 serves as a platform for education, collaboration, and inspiration. By addressing the increasing demand for sustainable and integrative wellness practices, the conference seeks to empower individuals and communities to take control of their well-being from a wholistic perspective while promoting global harmony.
“SWWICE 2025 is a transformative event uniting global perspectives on Sustainable Wholistic Wellness across individuals, economies, and communities. By hosting events in both Sabah and Germany, we embrace cultural diversity and natural healing, fostering a unified vision for health, happiness, and global peace,” said Cleopatra Lajawai.
Sabah’s tranquil natural environment, indigenous culture and traditions, along with its commitment to ecotourism, provide an ideal setting for exploring sustainable wellness. In parallel, Germany offers advancements in health technology and sustainability, showcasing innovative approaches to wellness. The combination of these venues represents a fusion of ancient wisdom and modern practices.
Don’t miss the opportunity to be part of this landmark event in Sustainable Wholistic Wellness. For conference passes for SWWICE 2025 in Sabah and Germany, along with information on speakers, sponsorship opportunities, or participation, visit www.swwice.com.-BNN
