KOTA KINABALU: The Miss World Malaysia 2023 Beauty Festival provides a good opportunity to showcase Sabah’s tourism attractions and inviting travellers from around
the globe to come to the state.
“Tonight, the stage is set and Sabah stands ready to embrace the spotlight,” said Chief
Minister Datuk Seri Panglima Haji Hajiji Haji Noor at the Miss World Malaysia Grand Coronation Night at the Sabah International Convention Centre (SICC) here tonight.
Industrial Development and Entrepreneurship Minister Phoong Jin Zhe read his speech.
“With Sabah’s new tourism destination rebranding of ‘Feel Sabah, North Borneo’, we
want the world to know that Sabah is situated on Borneo Island, the third largest in the
world. The punchy tagline will also exude a fascination of Sabah’s historical past,” he
added.
He said beauty pageants are no longer merely a spectacle of beauty but have been
transformed into one with purpose and for positive change.
“We applaud your efforts to use this platform, through your “Beauty with a Purpose”
mission. And using this to promote the potential of young minds by encouraging
confidence and self-discipline,” he said.
The Chief Minister added that the pageant’s “Beauty with a Purpose” mission aptly
described the capacity of pageants to go beyond to help the communities in need.
“We fully support this empowering journey,” he said.
Hajiji also acknowledged the presence of Miss World Organisation Chairman and Chief
Executive Officer, Julia Morley and the reigning Miss World 2022, Karolina Bielawska.
“We commend your contributions, role in inspiring positive change, and support for
Sabah’s tourism. Mrs. Julia Morley’s vision has given birth to the Miss World Beauty With
A Purpose mission that has reached lives, touched hearts, and created lasting impacts.
Well done!” he said.-pr/BNN
