KUALA LUMPUR: Hong Leong Bank (HLB) has announced the launch of Malaysia’s first Visa Infinite Privilege credit card, becoming the country’s inaugural issuer of this prestigious, newly introduced tier.
Andrew Jong, Managing Director of Personal Financial Services at Hong Leong Bank, highlighted the significance of the launch.
Issued by invitation only and crafted from exclusive materials, this pioneering card symbolises achievement and sophistication. It is meticulously designed as an elegant accessory for the curated lifestyles of ultra-high-net-worth individuals, redefining wealth management by seamlessly blending financial prowess with exceptional lifestyle experiences.
This milestone aligns with the bank’s strategic transformation plan, which positions wealth management as a key growth area. By expanding its wealth offerings, HLB aims to capitalise on the rapidly changing wealth landscape across Asia, transforming traditional asset management into a vibrant, holistic ecosystem for a modern, global clientele.
Jong stated, “Our transformation strategy is centred on anticipating the future of banking. Wealth management remains at the core of this vision. The new generation of ultra-high-net-worth individuals seeks more than asset preservation; they want sophisticated, borderless solutions that reflect their dynamic, global lifestyles. This invite-only card offers access to a highly curated world that mirrors their ambition, mobility, and taste.”
As part of the Visa Infinite Privilege tier, the card unlocks a bespoke ecosystem of global privileges, including exclusive travel experiences, world-class gastronomy, and holistic wellness. Invited clients will gain rare access to elite private members’ clubs, coveted culinary experiences, and personalised wellness retreats around the world.-pr/BNN
