KUALA LUMPUR: Malaysians can now immerse themselves in the thrill of FIFA World Cup 2026™ with Rexona and Clear Men, as both brands bring the tournament directly to fans nationwide through a series of on-ground activations, retail promotions, and limited-edition FIFA World Cup 2026™ packs. Alongside this, new product innovations designed for peak performance and everyday freshness have been launched.
Football in Malaysia is more than just a sport; it is a shared passion that unites people — from watch parties with friends to celebrating every goal as if it were their own. This enthusiasm sets the perfect stage for a campaign that channels the energy of the World Cup beyond the screens and into daily life.
Starting from May, fans can enjoy the tournament through immersive on-ground experiences at key locations. From 5 to 7 June 2026, the Rexona x Clear Men 3v3 Football Tournament at MyTOWN Shopping Centre will bring high-energy street football action to fans. Prizes worth RM6,000 are up for grabs, alongside appearances by local football personalities including Safawi Rasid, freestyle football showcases, and interactive fan activities.
From 8 to 12 June 2026, the Rexona Arctic Station at Bukit Bintang MRT Station will feature dedicated cooling zones, product trials, and football-inspired challenges. Fans can explore limited-edition FIFA World Cup 2026™ packs at these locations and participating retailers, with chances to win exciting prizes and merchandise with every purchase.
As fans revel in these high-energy moments, staying fresh and confident is more important than ever. In celebration of FIFA World Cup 2026™, Rexona introduces the new Rexona Men Arctic Rush range, while Clear Men unveils its latest Clear Men Ultra Hydro Boost shampoo — both crafted to support men through active, demanding lifestyles.
Malaysia’s heat and humidity can make staying comfortable a daily challenge, often leading to discomfort, distraction, and visible marks on clothing caused by sweat and body heat. The Rexona Men Arctic Rush range addresses this with an instant cooling sensation that helps men stay fresh and at ease. With a cooling effect of up to -20°C, it also offers anti-stain protection and up to 72 hours of sweat and odour control.
Complementing this, Clear Men’s Ultra Hydro Boost shampoo is infused with anti-dandruff technology to combat scalp dryness caused by daily stress and environmental factors. It provides 10 times more scalp hydration and is clinically proven to eliminate up to 100% of dandruff and itch. A well-hydrated scalp helps maintain healthy skin, preventing dandruff and itchiness, while a 24-hour long-lasting fragrance keeps men feeling fresh throughout the day.
Ms Farhana Mohd Nasir, Director of Marketing and Customer Strategy and Planning at Unilever Malaysia, stated: “Football ignites a different kind of energy in people. You see it in the reactions, celebrations, and unity among fans. Through our sponsorship of FIFA World Cup 2026™, we want to be part of these moments and bring the excitement closer to home for Malaysians.”
“At the same time, we recognise that these moments can be intense and physically demanding. With Rexona and Clear Men, we are introducing solutions that cater to these needs — from staying cool and dry to keeping the scalp hydrated and comfortable.”
As FIFA World Cup 2026™ approaches, Rexona and Clear Men are just getting started. More experiences and activations are on the horizon to keep Malaysians energised, engaged, and cool throughout the season.-pr/BNN
