PETALING JAYA: Energizer Malaysia today announced the launch of Energizer® Ultimate Child Shield™, the world’s only coin lithium batteries designed to prevent burns if swallowed. Available in sizes 2032, 2025, and 2016, this innovative breakthrough underscores Energizer’s ongoing commitment to leading global child safety through cutting-edge technology.
Each year, over 3,500 incidents of coin lithium battery ingestion are reported in the United States alone — predominantly among children aged 0-6 — with cases increasing ninefold over the past decade. As everyday devices such as key fobs, remote controls, tracking tags, and toys increasingly rely on 20mm coin lithium batteries for power, the risk to children grows. The danger is universal: a 20mm coin lithium battery is roughly the same diameter as a child’s oesophagus, raising the likelihood of it becoming lodged if swallowed. Once lodged, the battery can cause severe internal burns within just 15 minutes, potentially leading to life-threatening injuries within a few hours. Often, there are no symptoms, or the signs can be easily misdiagnosed, making immediate medical attention vital.
Developed after years of dedicated research, development, and investment, Energizer® Ultimate Child Shield™ represents a significant advancement in child safety innovation. This groundbreaking technology makes Energizer® Ultimate Child Shield™ the only coin lithium battery in the world capable of preventing burns if swallowed. By halting internal burning before it begins, this revolutionary product offers families an essential safeguard against a growing safety concern.
In addition to its safety features, Energizer® Ultimate Child Shield™ includes the world’s only Colour Alert technology, which turns the mouth blue upon contact with saliva—alerting caregivers to a potential ingestion and enabling swift action. The batteries also feature a non-toxic bitter coating to discourage ingestion and are packaged in child-resistant containers.
“With 20mm coin lithium batteries powering an increasing number of devices, it is vital that we eliminate the risk of ingestion burns,” said Aaron Ang, Senior Manager of Global Marketing Activation at Energizer Holdings, Inc. “With the launch of Energizer® Ultimate Child Shield™ in Malaysia, we are providing families with a revolutionary safety solution that effectively reduces this dangerous risk.”
Energizer Malaysia will showcase the new range at selected baby expos later this year, including the TCE Baby Expo at MITEC from 2 to 4 October 2026, and the TCE Baby Expo at Mid Valley from 3 to 6 December 2026, supported by trade activations across selected channels. Energizer® Ultimate Child Shield™ coin lithium batteries are available in Malaysia in sizes 2032, 2025, and 2016 at select retailers nationwide.-pr/BNN
