When Business meets Tradition

Joanna (10th right) with the Unduk Ngadau participants
Joanna (10th right) with the Unduk Ngadau participants

In this days and age corporate responsibilities does not only mean integrating practices with those in need, but also helping in ensuring that the traditional norm is sustained through participation in related local activities.

This is what Hap Seng Consolidated Berhad did for the Annual Harvest Festival Beauty Pageant recently.

Deputy Regional Director for East Malaysia, Joanne Wendy Chung says the founders of the company have always loved Sabah as they are from Tawau.

She shares that although they are operating from overseas, nowadays, they will always be fond of Sabah and its mixture of cultural and traditional norms through the various ethnic groups.

With this in mind, she encouraged sponsorships from Hap Seng Retail tenants and garnered various items for the winners including Chubs Grill ten RM50 vouchers and B’Skin (Morning Bright) gave away  ten Beauty Classes Vouchers and ten vouchers for two Make Up Classes and  five Free Make Up Vouchers for Dinner  five Free Make Up and Hairdo Vouchers.

The Urban & Co. sponsored five RM100 Vouchers; Beauty Connection gave the Winner a Hamper worth RM544.90, the first Runner up a Hamper worth RM416.90 and the second Runner up a Hamper worth RM287.

From the fourth places to the tenth placing they gave a Hamper worth RM90 each.

Tenants South Memory Shanghai Cuisine gave away 15 two dishes vouchers, Gateau House gave away ten RM30 Vouchers  and Alan Inspiration Salon will give the top three contestants a free Hair Cut by Alan the Artistic Director of the establishment.

A free hair cut by Michelle Wee, the Star Hair Stylist of Inspiration, and Alan Salon will be given to the next 3 contestants. The next three get a Free Hair Cut by Edward, the Professional Hair Stylist of Inspiration.


The other tenant Move Well Physiotherapy gave away 10 vouchers of Free 1 physiotherapy treatment session. Initial consultation fee of RM20 applies. Voucher valid for 1 month.

Ten vouchers of Free 1 hot pack when attending physiotherapy treatment are also given away but with one month validity.

To boot that all, tenant D’Place Kinabalu Kadazan Cuisine hosted dinner for the Kadazandusun Cultural Association (KDCA) Unduk Ngadau Committee with 22 finalists as well as members of the media.

Joanne shares that as a Sabahan, she is very proud to be a part of the celebration. In her own way she has contributed tremendously in perpetuating the tradition by promoting it among her tenants.-CE/BNN